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Panasonic Professional Camera – About Us



A Better Life, A Better World

Since the beginning, Panasonic has always been fully committed to creating a better life and a better world through continuously contributing to the evolution of society and to the happiness of people around the globe.

We will devote ourselves to the progress and development of society and the well-being of people through our business activities

The basic management objective, formulated by our founder Konosuke Matsushita in 1929 continues to embody our mission and devotion to the progress of society and the wellbeing of the people worldwide through our business activities.

The Seven Principles

Panasonic System Communications Company Europe (PSCEU)

Panasonic Business Solutions, for a better working world

To further deliver on our original management objective, PSCEU has devoted itself to providing the latest advances in technology to Europe. Our aim is to provide this technology to other businesses to aid the enhancement of their operations, regardless of size or scale. To achieve this goal as effectively as possible, PSCEU is split into five main categories:

Professional Camera Solutions (Broadcast & ProAV)
Security Solutions
Visual System Solutions
Communication Solutions
Computer Product Solutions

These categories can also be combined to create intelligent, advanced and innovative solutions for a variety of applications in a variety of sectors. To find out more about them, click here.

Panasonic Broadcast & ProAV

When it comes to Broadcast and professional AV products, innovation is at the heart of what we do. Whether it’s developing ground-breaking 4K products or furthering our network workflows and AVC-ULTRA family of codecs; building on our solutions is a continuous process. Our ever-growing range of 4K products continues to provide the latest innovations in technology to ensure that not only are professionals able to work seamlessly with high quality products, but also that end-users are provided with the best viewing experience possible.

In addition to our range of professional 4K products, we also provide a wealth of products which can be effortlessly integrated into a variety of broadcast and ProAV environments.  Our range of products includes AVC-ULTRA, P2HD and AVCCAM cameras, live switchers and mixing desks for use in the studio or compact models for outside broadcast and live image mixing in the field, professional monitors, remote camera operating systems, studio camera systems, a full range of accessories, complimentary software and recording media. Our P2 cast cloud based news production system promises to revolutionise your workflows through the use of a data connection; the AVC family of codecs provide major improvements in cost, speed and mobility for broadcast and image production processes. Our VariCam range gives users the option to grade their recordings on set through the LiveGrade software, whilst producing astonishing quality images up to 5000 ISO with minimal gain.